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The brand-building expertise and proven methods to supercharge your career, activate your team, and boost your business

We Are ForthRight People

We are your personal coaches. Your strategic collaborators. Your creative partners. Backed by our forthright approach, our flexible “coach-train-do” framework ensures you get everything you need and nothing you don’t.


ForthRight People is led by April Martini and Anne Candido, a dynamic duo whose diverse backgrounds, distinct perspectives, and complementary personalities unite to build savvier marketers—whether for you, for your team or for your business.

I’m Intrigued







Let’s Get To Work

Whether you know exactly what you need or aren’t sure where to begin, we’ve got you! We offer a range of services and solutions geared toward individuals, teams, and businesses. Start by looking at the column that most closely aligns with your goals and choose an offering to learn more. (Psst… you might need more than one thing! Don’t worry, we’ll make sure you’re covered.)

Projects We Loved

Look, we’re not afraid to say it: You need help! These clients did, too. Here’s how we took action and got results.

Learn how our brand overhaul
for Bethany School led to the highest number of prospective students in recent history.

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Learn how we partnered with
Leticia Latino to create a Personal Brand that united this CEO and author’s efforts into an ownable and marketable toolkit.

Read More

Useful Resources

Here are some popular (and free!) resources you can take advantage of right now to kickstart your latest venture or learn more about what we do.

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Our topic-tailored worksheets help you focus and provide clear guidance to tackle issues that impact your business.


Join us for Marketing Smarts, where we cut through all the marketing BS and deliver real-world solutions you can put into action.


Here we provide thought leadership on relevant topics like networking, personal branding, and more to help you stay sharp and inspired.