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The brand-building expertise and proven methods to boost your business, activate your team and supercharge your career.

We Are ForthRight People

We are your strategic collaborators.  Your creative partners. Your personal coaches. Backed by our forthright approach, our flexible “coach-train-do” framework ensures you get everything you need and nothing you don’t. Which is key in helping small/medium B2B, service-oriented businesses and non-profits achieve big goals despite lean budgets.


ForthRight People is led by April Martini and Anne Candido, a dynamic duo whose diverse backgrounds, distinct perspectives, and complementary personalities unite to help you solve your most pressing business challenges through brand.  This makes the solutions ownable in order to future-proof your business and fuel its growth.

I’m Intrigued







Let’s Get To Work

Whether you know exactly what you need or aren’t sure where to begin, we’ve got you! We offer a range of brand-led services geared towards your business as a whole and/or the teams and individuals that keep it running. Start by looking at the column that most closely aligns with your goals and choose an offering to learn more. (Psst… you might need more than one thing! Don’t worry, we’ll make sure you’re covered.)

Projects We Loved

Look, we’re not afraid to say it: You need help! These clients did, too. Here’s how we took action and got results.

Learn how a rebrand established
a foundation and presence to scale.

Read More

Learn how an intentional Internal
Brand can be a game changer for talent acquisition and retention.

Read More

Useful Resources

Here are some popular (and free!) resources you can take advantage of right now to kickstart your latest venture or learn more about what we do.

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Our topic-tailored worksheets help you focus and provide clear guidance to tackle issues that impact your business.


Join us for Marketing Smarts, where we cut through all the marketing BS and deliver real-world solutions you can put into action.


Here we provide thought leadership on relevant topics like networking, personal branding, and more to help you stay sharp and inspired.