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STRATEGIC COUNSEL

Quick Hits: How to Win as an Underdog Brand with Paul Mellor, Mellor&Smith

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Quick Hits: How to Win as an Underdog Brand with Paul Mellor, Mellor&Smith

Podcast + Worksheet | Jan 14, 2026

Sure, it’s nice to be the category leader. But, there can only be one leader – making many of us underdogs. In this Quick Hit, you’ll hear from Paul Mellor, Founder & Managing Director of Mellor&Smith. They’re an advertising agency specializing in getting Underdog brands NOTICED. Make sure to check out their 13½ Ways to […]

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Leveraging LinkedIn the Right Way to Grow Your Business with Gabe Lullo, Alleyoop: Show Notes & Transcript

Post | Jan 13, 2026

In this episode of Strategic Counsel by ForthRight Business, we’re talking the right way to leverage LinkedIn with Gabe Lullo from Alleyoop.

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Leveraging LinkedIn the Right Way to Grow Your Business with Gabe Lullo, Alleyoop

Podcast + Worksheet | Jan 12, 2026

Are you making the most of LinkedIn? We’re all on it, but the vast majority of us are missing out on its true potential to qualify leads, build pipelines, and connect social data directly to revenue. Cold outreach on LinkedIn has many pitfalls, but if you’re smart about it, it can be an unbelievable way […]

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Quick Hits: How to Overcome Generational Challenges in the Workplace with Mark Beal, Rutgers University

Podcast + Worksheet | Jan 07, 2026

Differences between generations aren’t anything new. But, this generation entering the workforce – mainly Gen Zers – seems to be throwing all of us for a loop. We’ve heard a lot about struggles with communication, motivation, and accountability. What’s going on here?! In this Quick Hit, you’ll hear from an expert on all things generational […]

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The Power of the OKR Framework (Objectives & Key Results) with Philipp Schett, Wave Nine: Show Notes & Transcript

Post | Jan 06, 2026

In this episode of Strategic Counsel by ForthRight Business, we’re talking the OKR framework (Objectives & Key Results) with Philipp Schett.

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The Power of the OKR Framework (Objectives & Key Results) with Philipp Schett, Wave Nine

Podcast + Worksheet | Jan 06, 2026

We’re always talking about how to create strategic plans and then execute them with intention for immediate action and measurement. As we like to do on this show, we bring forth many different approaches and ways of thinking, because we know not every tool is a one-size-fits-all. Today, that focus is on the OKR framework […]

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