resources

MARKETING SMARTS

Quick Hits: 4 Guidelines for Creating a Strong Brand Character

WORKSHEET

4 Ways Companies Should Expect Modern Agencies to Behave

Filter By:

search by keyword

Sort By:

Quick Hits: 4 Guidelines for Creating a Strong Brand Character

Podcast + Worksheet | Dec 01, 2022

Now, more than ever, it is critical to brand success to spend the time and focus building a strong brand character. Between the limited in-person interactions we continue to face, and the proliferation of online channels, it is imperative to speak authentically and personably across all touchpoints. This episode focuses on the needed approach for […]

Listen On Marketing Smarts

4 Ways Companies Should Expect Modern Agencies to Behave

Podcast + Worksheet | Nov 29, 2022

Agencies can be a huge help to your business in a wide variety of ways. Like many aspects of the marketing world, the role of agencies has changed drastically over time. You can expect modern agencies to seek to understand the make-up and capability of your team, train you to build your capability, provide a […]

Listen On Marketing Smarts

Quick Hits: 4 Principles for Leveraging Partners to Create Content That Drives Your Brand

Podcast + Worksheet | Nov 24, 2022

A key way to drive credible reach and stretch your equity is to leverage influencers and partners who already have a relationship with a consumer you want to tap into. In this Quick Hit, we bring you the first of four principles and welcome guest Samantha Baier, a sports marketing leader and Director of Integrated […]

Listen On Marketing Smarts

4 Insider Tips a College Athlete Should Know to Better Negotiate an NIL Deal with Nick Lord, NOCAP Sports

Podcast + Worksheet | Nov 22, 2022

The changes in NIL (Name, Image, and Likeness) have gotten a looooooot of attention in college athletics over the past few years. It’s created a huge opportunity for both college athletes and brands. But it’s still early – and it still feels like the Wild West. So, if you’re a college athlete, how do you […]

Listen On Marketing Smarts

Quick Hits: Framework for Creating Digital Content People Want to Watch

Podcast + Worksheet | Nov 17, 2022

The digital space is crowded, and it’s hard to capture enough attention for your content to break through the noise. As our guest Dan Gadd, Sr. Director of Digital Strategy for the Atlanta Falcons, will attest: “It is a street fight for attention!” This Quick Hit gives you a taste of Dan’s proven framework to […]

Listen On Marketing Smarts

4 Ways Brand Architecture Empowers Sub-Brands

Podcast + Worksheet | Nov 15, 2022

Your sub-brands can pack a serious punch for your business – when you use them correctly with your primary brands. How do you get your brands to work together like a family? It comes down to a strong brand architecture. In this episode, you’ll learn how empowering your sub-brands gives each sub-brand a “home” under […]

Listen On Marketing Smarts