WORK WE LOVED

From solopreneurs to multi-million dollar corporations, our clients are as diverse as the work we do. Here’s a look at some of the ways we’ve built savvier marketers.

ForthRight Coaching

“I cannot say enough about ForthRight People. They take the time to get to know you on a personal level—then they dive deep into how to best set you up for success. After every meeting, I left the conversation with a new way to look at and navigate the world around me. Their approach is honest but fair and very enlightening. It feels really good to work with people who are genuinely invested in my growth and development.”

— Remi W.

“April is a phenomenal mentor, coach, and friend. No matter what is going on with my company and team, I leave our conversations feeling more confident, energized, and above all, with clear action items that help me navigate my immediate and long-term path. I feel incredibly fortunate to have her in my life and look forward to growing alongside her guidance in the coming months and years. Do yourself an enormous favor and work with her!”

— Elizabeth L.

Leticia Latino

Personal Brand Development

The Challenge:

Wearing many hats both personally and professionally meant an overall lack of Personal Brand clarity. This created siloed efforts, which were impeding her ability to create scaled awareness.

The Solution:

We created a personal brand identity that united all of her efforts into the marketable and ownable brand which is Leticia Latino. Then we translated this new Personal Brand into marketing assets, including a mood board, logo, colors, typography, secondary design elements and iconography, photography, brand story and tone-of-voice principles, all wrapped up into a Branding Toolkit.

THE IMPACT:

A strong, consistent brand presence to support a refreshed website that is getting noticed and helping her build credibility and reputation.

Bethany School

BRAND DEVELOPMENT

MARKETING & COMMUNICATIONS STRATEGY

CAMPAIGNS & EXECUTIONS

The Challenge:

Bethany School has long been recognized as a “hidden gem.” Unfortunately, this lack of awareness has resulted in declining admission and student retention. They wanted a refreshed brand identity to renew their recruitment and marketing efforts.

The Solution:

A competitive audit coupled with insights gathered during in-depth interviews helped define a unique place for Bethany to play. We translated this into a brand story, communications strategy, and visual and verbal toolkit, which become the basis for refreshed marketing materials including a prospective-parent newsletter, billboard, internal and external content, social posts, and other collateral used for campus events like open houses. Finally, we launched a brand new website, which focuses on appealing to prospective students.

The Impact:

The highest number of prospective students in recent history.

Rising Star Casino

Marketing & Communications Strategy

CAMPAIGNS & EXECUTIONS

The Challenge:

Though their Christmas Casino event is a long-standing tradition, attendance (especially with COVID) had been stagnant. They wanted to launch an outreach effort to showcase the magic of the experience, enticing old friends and totally new ones to come see.

The Work:

A comprehensive marketing campaign inclusive of a PR and influencer campaign revealed the experience through fresh eyes. Video and Facebook Live content complemented this through Rising Star’s own channels. Finally, community outreach played a key role in generating local interest.

The Impact:

Best attendance in the history of Christmas Casino. In addition, an improved community reputation has expanded their casino-goer consumer base.

Addo Aesthetics

Marketing & Communications Strategy

The Challenge:

While highly active in the social media space, Addo was struggling with their social identity. They wanted to strengthen their channels to serve as more prolific lead generators.

The Solution:

A comprehensive social audit revealed opportunities for channel and content optimization. These insights informed a customized, channel-specific social strategy, optimized to reflect Addo’s brand story improving lead generation.

The Impact:

Better performing social content delivers on the brand’s reputation and call-to-actions.

Phi Sigma Rho

Brand Development

Marketing & Communications Strategy

Campaigns & Executions

The Challenge:

As 2020 recruiting loomed, the sorority wanted a brand refresh and recruiting campaign that would renew interest among potential recruits and their parents.

The Solution:

We translated the essence of their brand into a narrative that intellectually and emotionally exemplifies their “why.” We also converted the narrative into visual and verbal assets that can be leveraged across communication channels, forging strong connections with the sorority. Once we cultivated an ownable voice for the sorority, we launched a recruiting campaign (complete with communications strategy), and designed and programmed a brand-led website.

The Impact:

Succeeding in attracting higher quality recruits, which strengthens the sorority’s brand and perpetuates a consistent and cohesive ongoing legacy.