Even before the pandemic, a “Google Search” was one of the first ways people would vet a business. And the first thing they looked for…a website. In today’s world, this may be the first interaction someone is having with your business. So, it better be a good one. In this episode, we reveal 4 monumental mistakes businesses make on their websites which sabotages their conversion. We also address some of the most common questions and challenges we get from our clients on this topic. We end with an example of someone who is exercising their Marketing Smarts in this area…our sponsor and performance coach Scott Mautz.