Agencies can be a huge help to your business in a wide variety of ways. Like many aspects of the marketing world, the role of agencies has changed drastically over time. You can expect modern agencies to seek to understand the make-up and capability of your team, train you to build your capability, provide a tiered way of approaching the work, and collaborate heavily. You’ll also need to know how to handle some tricky situations with agencies – what do you do if you’re stuck in the “old way” of operating with your agency? What about if you don’t have any “true marketers” on your team? How do you even vet agencies in the first place? We have all the answers for you, as we know this topic inside and out.