Where’s advertising heading in the future? No one knows for sure. But we have a pretty good idea it will center on human connections, require a carefully curated advertising mix, utilize the storytelling of influencers, and focus on systemic tensions over short-term trends. We wanted you to hear from the best of the best when it comes to advertising, so we welcomed on Sascha Lock. He’s the SVP, Media & Performance Analytics at AMP Agency, a full-service digital marketing agency that creates unconventional ideas that grow brands.