We welcomed guest Mike DaRe, President of Smarts Agency, who – like us – knows the difference between telling a story and telling a compelling story that gets attention. That’s the story your audience longs to hear! Consumers can see straight through a story that is inauthentic and created for the sake of having an original origin, for example, versus a brand communicating from a place of knowing exactly who they’re talking to and what they want to hear. This Quick Hit gives you real-world questions and examples you can relate to. Catch the full episode here.