Most successes and failures in business can be tied back to a leader’s ability to be aware of and manage their personal brand. Characteristics like empathy, ingenuity, and thoughtfulness are critical to bond people. If you have these as a leader, you are probably doing better than most. Now more than ever, it is critical to be more intentional in your pursuits, which means inherently recognizing who you are at your core and understanding how this will impact your behaviors and actions, which will ultimately define your business. In this episode, we outline the 4 Personal Brand Truths Every Leader Should Know. We highlight a founder we appreciate for embodying these truths, Kevin Systrom of Instagram.