4 Key Components of a Successful PR Campaign
A PR campaign should be an essential part of every business’ marketing effort. PR (public relations, or earned media) can 1) Build credibility through third-party endorsement, 2) Drive awareness and engagement of your latest news. 2) Create searchable content and links that help with SEO. Join us for this episode as we give very specific […]
How to Successfully Vet a Marketing Agency
Whether you have or haven’t yet vetted an agency for your business, there are strategies to implement to ensure a more successful relationship. Unfortunately, we have seen a lot of scammers out there take advantage of businesses. To avoid being one of them, join us as we approach this discussion from two perspectives: the corporate […]
The Necessity for Creative Strategy w/ Steve Leder, Founder, Chief Creative Officer, Badge Design
For this episode, we welcome a special guest, Steve Leder, Founder and Chief Creative Officer of Badge Design to discuss an important, and often controversial topic in the marketing world…creative strategy. We often talk about the importance of a brief because it gets everyone on the same page. In terms of design, it is imperative […]
The Top 4 Misnomers In Becoming Your Own Boss
For those that dream of being their own boss one day, YES, it is rewarding and exciting and worth it. BUT spoiler alert, you are on the hook for EVERYTHING! If you are thinking of going out on your own or have recently, we discuss the top 4 misnomers to give a realistic inside look […]
Building Brand-Love: How to get More People to Choose You
Why is Brand-Love important? Because 90% of decisions are made from the heart. As consumers, we are constantly inundated, which means setting your business apart from the competition requires you to emotionally connect to your consumers. After learning the tools we discuss in this episode, check out Anne’s book “The Super-Highway of Relevancy: Getting More […]
Franchising: The Gateway to Entrepreneurship w/ Lance Graulich, founder of ION Franchising
On the fringes of traditional marketing and branding lies franchising. Whether it’s a career change, the beginnings of a second career or a way to diversify your investments, we welcome guest Lance Graulich, founder of ION Franchising to discuss how franchising can be the gateway to entrepreneurship. From clarifying your “why” to establishing the right […]
How Writing a Book Can Stimulate Your Marketing Efforts w/Nikki Nash, Author and Creator of the Market your Genius Brand
Our world is inundated with highly popular short-form content like podcasts, blogs, video and social media. You may wonder if there’s a role for books anymore. The answer is YES! We welcome the author and creator of the Market Your Genius brand, Nikki Nash to discuss why writing a book is still important and how […]
Communicating Effectively to Influence
Many of us have found ourselves or seen someone trying to strong arm those around them in order to push their agenda…either overtly or through crafty manipulation. This may work occasionally to get temporary complacency. But, the only way to create relationships which will lead to reaching your goals and dreams is through influencing communications. […]
The Right Way to SEO w/Steve Wiideman, CEO of Wiideman Consulting Group, Author and Professor
Search engine optimization (SEO) plays a major role in today’s marketing world. So, what exactly is SEO, how do you do it, and how can you make it work for you? In this week’s episode we dive in and answer these questions along with special guest Steve Wiideman, CEO of Wiideman Consulting Group, who specializes […]
Vigilant Leadership in a Hybrid Work Environment
Are you having trouble as a leader figuring out how to manage a hybrid work environment? Is it hard enough to keep track of who is where and when, let alone manage across the variables that now exist? Are you unsure how to keep the playing field “fair” and make sure everyone feels appreciated and […]