Personal Brand Characteristics that Hold Back Aspiring Female Leaders
As a leader, your image and reputation are paramount in order to command the respect you need to influence. Personal Brand Characteristics have the potential to lead to behaviors and actions that can undermine and sabotage your brand. Although this applies equally to males and females, there are certain Characteristics that show-up more consistently in […]
4 Tips for Effective Tone-of-Voice (TOV) Communications
You’ve heard us talk about the importance of creating your brand’s Tone- of-Voice (TOV). Effectively carrying it across all marketing channels and types of communication can be tricky. Here we will lay out ways to create and properly teach your TOV to your organization. If you haven’t already, listen to our episode on creating a […]
How to Effectively Market to Different Cultures w/Doni Aldine, Founder of Cultrs Magazine
Effectively marketing to different cultures is part of our day-to-day as well as that of our clients. So as we often like to do, we focus on this topic in this episode through the lens of being more mindful of cultural nuances. This can make or break your marketing efforts, so it is important to […]
Freelancer vs. Permalancer: Staying Just Enough Outside the Fold.
In a previous blog we focused on the outside perspective of a freelancer, and what it brings naturally to the conversation and the culture of an organization. This time, we take a look at the very tenuous balance of what happens when a freelancer becomes too involved in an organization, and ultimately gets into what […]
Getting More Customers to Choose Your Business
Are you struggling to close customers/clients/consumers like you think you should be? This episode is for you. As you can guess, accomplishing this is definitely rooted in branding and marketing. But we are going to assume you are a loyal listener and did your homework here. So, this episode is focused on taking your branding […]
The Newest Marketing Channel: Business Podcasting w/David Spray, Podcaster and Entrepreneur
David Spray, Podcaster (Podcasting Stories)and Entrepreneur joins us for this episode to discuss the latest marketing channel to emerge: business podcasting. Businesses are finding podcasting a more flexible and authentic format for translating their Brand Story in order to build culture internally or grow reputation and credibility externally. There are lots of POV’s on what […]
The Powerful Role of the PM (Project Manager)
Have you ever been in a meeting where no one seems to ‘have it all under control’? Being left with an uneasy feeling that no one is taking the reins and making sure that everything that was discussed in the meeting is going to happen- balls are dropped and details are missed. In this episode, […]
Show Up, Have a Presence, and Make Yourself Memorable w/ Keri Murphy of Inspired Living
On this show, we talk a lot about personal brand and as a part of the work we do on the personal brand side and through our coaching we talk A LOT about what it means to show up, build a presence, and make yourself memorable- this can be in person, on screen or on […]
Stimulating your Business Growth: The Art of Marketing Campaigns
Marketing Campaigns can be a powerful vehicle for stimulating your business growth. Embarking on the development and execution of a Marketing Campaign forces us to relook at and reevaluate existing consumer relationships as well as actively engage new people who may be interested in our brand. In doing this, we find new ways of creating […]
Making a Successful Career Pivot into the World of Freelance w/Allie Martin, Video Producer and Host
Now, more than ever, it seems that there are lots of folks out there re-examining their priorities and what makes them happy, productive and applies the best use of their skills. In this episode, we talk about the necessary steps to making a successful career pivot into becoming a freelancer and starting your own gig. […]