4 Tips for Using Influencers Effectively

Influencers and partnerships can be super helpful to brands and businesses. First, they can bring instant credibility through their endorsement. Second, they have a platform of engaged fans, which can add significant reach to a brand’s message. But leveraging influencers and partners needs to be thought through strategically, as you will be making an investment here. In this episode, we give you 4 Tips for Using Influencers Effectively so that you can make good choices and translate your investment into business results. We end with a case study of an influencer campaign Anne led while on the Downy brand at P&G.