No matter what role you’re in, you often need to have a point-of-view (POV). And you always need the support of your team and your clients if you want that POV to move your business along. Gaining traction for your POV comes down to using simple and consistent language, repetition on repetition on repetition, not “trying to sell the barn with the chickens,” and prioritizing the “why” and the impact. There are some pitfalls with POVs as well – each of which we’ve experienced ourselves. What can you do if you’re just getting stuck in the same conversations and not hammering your point home? Why can it take so long to get people on board? We have the answers, and more analogies than a poet.