A Brand Story is a powerful tool when created and utilized properly. It’s a key differentiator to any business’s success. Unfortunately, too many companies phone it in when it comes to their brand story, or even worse…decide not to create one entirely. At some point, it catches up to them in a bad way. In this episode, we discuss how to ensure you have the right Brand Story to set your foundation and use it as a lens for every decision your brand makes – leading to the ultimate brand and business success. Our example of a brand who leverages their Brand Story to the fullest is Moxy Hotels by Marriott.