How to Effectively Leverage Email Marketing w/Kelsey Johnson, Product Marketing Manager at AWeber

We welcome guest Kelsey Johnson, Product Marketing Manager at AWeber to discuss the importance of effective email marketing. Key word here is EFFECTIVE! Utilizing email in your marketing campaign is a savvy move, but the “set it and forget it” attitude won’t get you very far. This episode is a bit more tactical designed to give you an outline on what to focus on to drive more business your way. If you haven’t already developed your marketing campaign to understand your target as well as where, when and how to reach them, watch Episode 41: Stimulating your Business Growth: The Art of the Marketing Campaign.  Be sure to check out https://go.aweber.com/podcast as mentioned by Kelsey if you are interested in starting your marketing campaign for FREE!