Jennifer Knoeppel, Managing Director, Team, Driver, and Industry Communications at NASCAR, joins us to discuss defining and engaging your target consumer. We’ve talked a lot about the need to clearly define your consumer and engage them. It’s also important to revisit your consumer profiles because the environment we live in changes so quickly. In this Quick Hit, we use the world of NASCAR to deep dive into how you define those consumers, plus 2 strategies for engaging them to keep them coming back. Listen to the full episode here.