This Quick Hit gives you the first 2 points in our discussion about brand as a key means for differentiation in a crowded category. Brand is THE starting place for any company to build the right emotionally-led foundation to connect with consumers. Joining us is Andy Snyder, Brand Manager at Rhinegeist Brewery, to speak to the use of brand in arguably one of the most crowded categories today – craft beer. Catch the full episode here and make sure to download the worksheet: https://forthright-people.com/podcast/episode/2f51f38a/4-tips-for-utilizing-brand-to-differentiate-in-a-crowded-space