Our world is inundated with highly popular short-form content: podcasts, blogs, video, and social media. Is there a role for books anymore? The answer is YES! We welcome Nikki Nash, the author and creator of the Market Your Genius brand, to discuss why writing a book is still important and how to use it to your advantage – especially in establishing credibility for your POV and generating leads for your business. This Quick Hit dives into 1 of 4 points and our “In the Trenches” section. Make sure to catch the full episode here.