The digital space is crowded, and it is hard to capture enough attention for your content to break-through the noise. As our guest Dan Gadd (on twitter and LinkedIn), Sr. Director of Digital Strategy at the Atlanta Falcons will attest: “It is a street-fight for attention!” What is needed first is a mindset shift that embraces the reality that “there is no reach with reaction”. His proven framework which we outline in depth in the episode is your guide for getting this reaction and creating digital content people want to watch.