David Spray, Podcaster (Podcasting Stories)and Entrepreneur joins us for this episode to discuss the latest marketing channel to emerge: business podcasting. Businesses are finding podcasting a more flexible and authentic format for translating their Brand Story in order to build culture internally or grow reputation and credibility externally. There are lots of POV’s on what it takes to have a successful podcast and what a “successful podcast” even means which we talk in depth about.