Stop Building a Persona. Start Building Thought Leadership.

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com

Today, we’re going to talk about how to stop building a Persona and start building Thought Leadership. Many of you have asked us, “How do I establish reputation and credibility?” Or, more tactically, “How do I show up better on LinkedIn?” Well…it’s all grounded in building Thought Leadership from an authentic place. When we say “authentic place,” you probably know what is coming. Yup, Personal Brand! Become a better Thought Leader in this episode.

Additional Resources:

Stop Building a Persona. Start Building Thought Leadership.
Quick Hits: The Power of Your Personal Brand Series: The Podcast Takeover with Scott Mautz
The Power of Your Personal Brand Series: A Deep Dive into Characteristics: Show Notes & Transcript
The Power of Your Personal Brand Series: A Deep Dive into Characteristics