Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
This is Episode #120 and we’re talking how to build company values. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts Episode #120: 4 Ways to Build Company Values
Company values – it’s a topic that’s near and dear to our hearts. Company values can make the difference between a company that flourishes and a company where the team can’t wait to jump ship. How do you build company values that inspire your team and stand the test of time? In this episode, we’re bringing you 4 ways to build company values. You’ll learn how to identify the key pillars your company stands for today, engage a team to assist in the value development, be choiceful about the values you select, and craft the values in your company’s voice. You’ll also discover how to choose the decision-makers for your value development, roll out the values to your company, and hear real examples from April and Anne’s experience with company values. This episode covers everything from integrity to value development. Here’s a small sample of what you will hear in this episode:
- How do you build company values?
- What are the key pillars your company stands for?
- How do you build a value development team?
- Why should you be choiceful about the values you select?
- How do you craft values in your company’s voice?
- What do you do if everyone wants to be decision-makers?
- Why is voice so important?
- How do you roll out company values?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- 4 Ways to Build Company Values
- [0:00] Welcome to Marketing Smarts
- [0:30] Anne Candido, April Martini
- [0:33] Learn more at ForthRight-People.com
- [0:39] How do you build company values?
- [2:16] Identify the key value pillars that your company stands for today (or the perception of what they are)
- [6:53] Engage a team of culturally tuned in folks to assist in the value development
- [9:32] Customers, Consumers
- [10:33] Company Culture
- [12:33] Be choiceful about the values you select and the reasons why
- [13:37] Integrity
- [20:26] Agency
- [21:02] Craft the values in your company’s voice
- [28:39] Recap: How do you build company values?
- [29:22] Are you craving a deeper dive immersion into the topics on our podcast? Shop our Virtual Consultancy
- In-the-Trenches
- [30:10] People are excited about the values exercise, but they all want to be decision makers. How do we handle this?
- [35:46] The voice part seems really hard. Why is it so important?
- [41:40] You mention rolling them out. How do we do that?
- [43:19] Brand Ambassadors
- Marketing Smarts Moments
- [48:10] deets
- [48:42] QR Code
- [53:55] Recap: How do you build company values?
- [54:46] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [54:52] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [54:56] Sign up to view all the ForthRight worksheets & tips for FREE!
- [55:05] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.