ForthRight Business

How to Create a Compelling Elevator Pitch with Shane Meeker, Keynote Storytelling Speaker: Show Notes & Transcript

Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

This is Episode #116 and we’re talking elevator pitches with guest Shane Meeker, a Keynote Storytelling Speaker, movie analogy extraordinaire, and Author of StoryMythos: A Movie Guide to Better Business Stories. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

  • Episode Summary & Player
  • Show Notes
  • Marketing Smarts Summary
  • Transcript

Marketing Smarts Episode #116: How to Create a Compelling Elevator Pitch with Shane Meeker, Keynote Storytelling Speaker

Short and sweet! That’s the rule to live by when it comes to your elevator pitch. Have you worked on refining yours lately? A compelling elevator pitch can open so many doors for your business – and not just the elevator doors. Great elevator pitches are short thanks to sound bites, keep your audience in mind, let the point-of-difference (POD) come through, and leave your audience wanting more. We wanted you to learn from the best of the best when it comes to elevator pitches, so we welcomed on Shane Meeker. He’s a Keynote Storytelling Speaker, movie analogy extraordinaire, and Author of StoryMythos: A Movie Guide to Better Business Stories. This episode covers everything from Star Wars to constructive criticism. Here’s a small sample of what you will hear in this episode:

  • How do you create a compelling elevator pitch?
  • What should a full-version pitch look like?
  • How do you start conversations with strangers?
  • Should your pitch be short?
  • How do you know you have a strong pitch?
  • What is a POD?
  • How do you get to know your audience?
  • Why leave them wanting more?

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript

Additional Resources:

Getting to Organizational Transformation Quicker: Organizational Development + Coaching
Quick Hits: Your Leadership Wake: Is Your Impact Getting the Results You Want? With Grift Krehnbrink, Thoughtium
The Very Real Struggle of High Performers: Show Notes & Transcript
The Very Real Struggle of High Performers
ForthRight Business
Linkedin Facebook Instagram