Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking elements that make a compelling LinkedIn presence. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts: 4 Key Elements That Make a Compelling LinkedIn Presence
LinkedIn is THE place where people go to connect professionally. Your presence on the platform can create endless perks for your business and personal brand – if you do it right. To craft a compelling LinkedIn presence, you should revamp your profile, add value to the community, be intentional in creating your community, and keep your tone positive and optimistic. Now, let’s get to work on your LinkedIn prowess. This episode covers everything from LinkedIn tips to networking. Here’s a small sample of what you will hear in this episode:
- How do you create a compelling LinkedIn presence?
- What is the best way to network on LinkedIn?
- How should you approach the “About” section?
- What’s the best way to add value to the community?
- Does cold calling work on LinkedIn?
- Why should you be intentional in creating your community?
- What should your tone be on LinkedIn?
- How does Windsor approach returns for dresses?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- 4 Key Elements That Make a Compelling LinkedIn Presence
- [0:00] Welcome to Marketing Smarts
- [0:30] Anne Candido, April Martini
- [0:38] How do you create a compelling LinkedIn presence?
- [1:08] Networking
- [2:27] Think of the image blocks as advertising real estate and your “About” section as your elevator pitch
- [5:09] Entrepreneurs, Startups
- [5:51] Personal Brand
- [6:19] Facebook, Instagram
- [7:01] Add value to the community
- [13:20] Cold Calling
- [14:08] Social Media
- [15:48] Marketing Smarts is sponsored by ScottMautz.com. Scott Mautz is a popular keynote speaker and #1 bestselling author whose latest book and talk Leading from the Middle helps middle managers dramatically increase their influence up, down, and across their organization. Want your company’s middle managers and leaders equipped to foster a high-performing organization? Want them inspired to drive the change and transformation that’s a challenging necessity moving forward? Go to ScottMautz.com to check out Leading from the Middle and all of Scott’s keynotes, trainings, courses, and books
- [16:29] Be intentional in creating your community
- [17:04] Algorithm
- [19:57] Podcast
- [21:39] Paid Posts
- [26:19] Tone should be generally positive and optimistic
- [27:54] Ray Dalio, GaryVee (Gary Vaynerchuk)
- Marketing Smarts Moments
- [32:45] Windsor, Lulus
- [34:31] QR Code (Quick Response Code)
- [35:16] UPS Store
- [37:27] Recap: How do you create a compelling LinkedIn presence?
- [38:03] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [38:09] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [38:17] Sign up to view all the ForthRight worksheets & tips for FREE!
- [38:24] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.