Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking compelling writing with Scott Keyser, The Writing Guy. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts: 4 Ways to Become a More Compelling Writer with Scott Keyser, The Writing Guy
Writing is an endlessly useful skill in the business world. It can greatly help your ability to persuade, influence, and gain advocacy. Become a compelling writer by writing for your reader, finding your voice, focusing on structure, and proofreading. We wanted you to learn from the best of the best when it comes to business writing, so we welcomed on Scott Keyser. He’s The Writing Guy and the Author of Winner Takes All and Rhetorica. This episode covers everything from business writing to proofreading. Here’s a small sample of what you will hear in this episode:
- How do you become a more compelling writer?
- Why should you write for your reader?
- How do you find your voice?
- Why is structure important?
- What’s the best way to proofread?
- Who is Peter Elbow?
- What does emotional intelligence have to do with writing?
- Why are topic sentences key?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- 4 Ways to Become a More Compelling Writer with Scott Keyser, The Writing Guy
- [0:00] Welcome to Marketing Smarts
- [0:30] Anne Candido, April Martini
- [0:33] How do you become a more compelling writer?
- [1:04] “How Writing a Book Can Stimulate Your Marketing Efforts w/Nikki Nash, Author and Creator of the Market your Genius Brand“
- [1:29] Slack, Personal Brand
- [1:49] Learn more about Scott on LinkedIn and check out his books Winner Takes All and Rhetorica
- [4:30] Write for your reader
- [7:04] Emotional Intelligence
- [10:34] Agency
- [13:21] Find your voice
- [16:39] Tone of Voice
- [19:21] Clients
- [24:20] POV (Point of View)
- [25:48] Peter Elbow
- [27:14] PhD (Doctor of Philosophy)
- [32:01] Content
- [32:53] Marketing Smarts is sponsored by ScottMautz.com. Scott Mautz is a popular keynote speaker and #1 bestselling author whose latest book and talk Leading from the Middle helps middle managers dramatically increase their influence up, down, and across their organization. Want your company’s middle managers and leaders equipped to foster a high-performing organization? Want them inspired to drive the change and transformation that’s a challenging necessity moving forward? Go to ScottMautz.com to check out Leading from the Middle and all of Scott’s keynotes, trainings, courses, and books
- [33:33] Structure is important
- [33:54] P&G (Procter & Gamble) 1-Pager, Harvard
- [38:14] Oscar Wilde
- [41:56] Topic Sentence
- [43:34] Account Management
- [47:23] Proofread
- [54:38] Rhetorica by Scott Keyser
- Marketing Smarts Moments
- [56:20] Learn more about Scott on LinkedIn and check out his books Winner Takes All and Rhetorica
- [59:39] The Elements of Style by William Strunk Jr. and E.B. White
- [1:01:22] Recap: How do you become a more compelling writer?
- [1:01:35] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [1:01:46] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [1:01:49] Sign up to view all the ForthRight worksheets & tips for FREE!
- [1:02:12] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.