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What Founders Need to Know about Branding and Marketing to Effectively Build Their Teams with Victoria Hajjar, Ugli Ventures: Show Notes & Transcript

Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

In this episode, we’re talking building your team with Victoria Hajjar. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

  • Episode Summary & Player
  • Show Notes
  • Marketing Smarts Summary
  • Transcript

Marketing Smarts: What Founders Need to Know about Branding and Marketing to Effectively Build Their Teams with Victoria Hajjar, Ugli Ventures

Building a team is a crucial step as your business matures. And your team can be a huge help in strengthening your branding and marketing efforts. But, there are plenty of decisions to make, such as full-time employees or freelancers, maximizing your team’s capabilities, and deciding who’s a good fit for your company. We wanted you to learn from an expert who knows both team-building and marketing super well, so we welcomed on Victoria Hajjar, Founder of Ugli Ventures. They help transform your business from ugly to beautiful and give you the tools to grow. This episode covers everything from branding to team-building. Here’s a small sample of what you will hear in this episode:

  • What do many founders miss about branding and marketing in the startup phase?
  • How does the marketing flywheel work?
  • When should you add people to your team?
  • How are sales and marketing tied together?
  • Should you work with freelancers or hire full-time employees?
  • How do you find great people to work with?
  • What does an audit of your team look like?
  • Who’s Victoria’s biggest business mentor?

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

  • What Founders Need to Know about Branding and Marketing to Effectively Build Their Teams with Victoria Hajjar, Ugli Ventures
    • [0:00] Welcome to Marketing Smarts
    • [0:22] Anne Candido, April Martini
    • [1:40] Connect with Victoria on LinkedIn, at UgliVentures.com, and get her free guide at UgliVentures.com/Strategy
    • [1:55] What is her background?
    • [3:48] What do many founders miss about branding and marketing in the startup phase?
    • [11:52] How does the marketing flywheel work?
    • [15:41] Google Ads
    • [19:25] How are sales and marketing tied together?
    • [24:38] How do you find great people to work with?
    • [28:05] We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com
    • [29:52] When should you add people to your team?
    • [33:24] ManyChat
    • [36:35] How do you audit your team?
    • [42:15] Should you work with freelancers or hire full-time employees?
    • Quick-Fire Questions

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript

Additional Resources:

Getting to Organizational Transformation Quicker: Organizational Development + Coaching: Show Notes & Transcript
Getting to Organizational Transformation Quicker: Organizational Development + Coaching
Quick Hits: Your Leadership Wake: Is Your Impact Getting the Results You Want? With Grift Krehnbrink, Thoughtium
The Very Real Struggle of High Performers: Show Notes & Transcript
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