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The Power of Insights to Gain a Competitive Advantage with Brett Townsend, Quester: Show Notes & Transcript

Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

In this episode, we’re talking the power of insights to gain a competitive advantage with Brett Townsend. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

  • Episode Summary & Player
  • Show Notes
  • Marketing Smarts Summary
  • Transcript

Marketing Smarts: The Power of Insights to Gain a Competitive Advantage with Brett Townsend, Quester

Insights can be a huge competitive advantage for your business or brand. When you first understand how you can make the lives of your customers better, you can then sell them your products and services as ways to deliver the emotional impact. But what makes a good insight? Do focus groups still work? How has market research changed over the years? We wanted you to learn from an expert who knows the insights industry better than anyone, so we welcomed on Brett Townsend, SVP of Strategy at Quester. He’s also the Co-Author of the new book, Insights on the Brink: Revitalizing the Market Research and Analytics Industry. This episode covers everything from insights to focus groups. Here’s a small sample of what you will hear in this episode:

  • Why are companies relying less on insights?
  • Is market research a commodity?
  • Are focus groups still valuable?
  • What’s the best form of market research interviews?
  • How do you find the best insights?
  • What makes a good insight?
  • How do you focus on your target customer while trying different marketing campaigns?
  • David Lee Roth or Sammy Hagar?

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript

Additional Resources:

Quick Hits: Leveraging LinkedIn the Right Way to Grow Your Business with Gabe Lullo, Alleyoop
The Power of Your Personal Brand Series: Are You Leading with a Persona or a Personal Brand? Show Notes & Transcript
The Power of Your Personal Brand Series: Are You Leading with a Persona or a Personal Brand?
Quick Hits: The Power of the OKR Framework (Objectives & Key Results) with Philipp Schett, Wave Nine
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