Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.
In this episode, we revisit our conversation with Joe Zappa about how to position yourself as a thought leader in your industry. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review!
- Episode Summary & Player
- Show Notes
- Strategic Counsel Summary
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Strategic Counsel: Classics: How to Become a Thought Leader in Your Industry with Joe Zappa, Sharp Pen Media
Thought leadership – when done right – can be a fantastic way to build your credibility and bring in new business. It also allows you to influence and shape the industry in ways that align with your POVs and offerings. But how exactly do you roll out thought leadership for yourself, your team, and your organization? We wanted you to learn from a brilliant mind in the space, so we welcomed on Joe Zappa, Founder and CEO of Sharp Pen Media. They offer C-level marketing strategy, content, and PR for adtech and martech companies. This episode covers everything from thought leadership to PR. Here’s a small sample of what you will hear in this episode:
- How do you become a thought leader in your industry?
- What is the key mechanism for building thought leadership?
- How do you know what content to create?
- What is the value of an agency in thought leadership?
- How do you focus on thought leadership for individuals vs. the company overall?
- What does thought leadership actually look like?
- How do you get over the fear of creating content?
- What role will AI play in thought leadership?
And as always, if you need help in building your Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- Classics: How to Become a Thought Leader in Your Industry with Joe Zappa, Sharp Pen Media
- [0:34] Welcome to Strategic Counsel: Classics
- [1:17] How do you become a thought leader in your industry?
- [2:31] Learn more about Joe on LinkedIn and at SharpPenMedia.com
- [3:30] “The Framework for Creating Digital Content People Want to Watch“
- [3:40] What is the key mechanism for building thought leadership?
- [5:46] Tech (Technology)
- [7:56] Google
- [9:21] How do you know what content to create?
- [10:23] PR (Public Relations), CFO (Chief Financial Officer), CEO (Chief Executive Officer)
- [13:34] What is the value of an agency in thought leadership?
- [20:31] What does thought leadership actually look like?
- [21:07] Earned Media, Social Media
- [23:40] Influencers
- [25:05] AdTech (Advertising Technology)
- [28:54] How do you focus on thought leadership for individuals vs. the company overall?
- [30:22] How do you get over the fear of being intrinsically tied to your business?
- [32:01] How do you get over the fear of creating content?
- [33:01] Revenue
- [33:56] P&G (Procter & Gamble)
- [34:37] What if people don’t feel like they can speak on behalf of the company?
- [36:33] KFC (Kentucky Fried Chicken)
- [37:36] How do you help people understand this is working?
- [39:42] CMO (Chief Marketing Officer)
- [40:20] Facebook Ad
- [41:12] Networking
- [45:34] What role will AI (Artificial Intelligence) play in thought leadership?
- [46:44] Learn more about Joe on LinkedIn and at SharpPenMedia.com
- [46:54] Make sure to follow Strategic Counsel on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [46:56] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
What is Strategic Counsel?
Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.
Thanks for listening Strategic Counsel. Get in touch here to become more strategic.