Classics: How to Use Brand as a Business Strategy to Drive Growth: Show Notes & Transcript

Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.

In this episode of Strategic Counsel by ForthRight Business, we’re talking how to use brand as a business strategy to drive growth. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review!

• Episode Summary & Player
• Show Notes
• Marketing Smarts Summary
• Transcript

Strategic Counsel: Classics: How to Use Brand as a Business Strategy to Drive Growth

One of the best ways to grow your business more efficiently and productively? A strong brand. Once you have that established, the possibilities are endless: you can capture attention without having to overpay for it, generate a powerful word-of-mouth engine, better manage risk, and build trust – which generates pull. Create that strong brand so you can create a competitive advantage and fantastic relationships with your clients, customers, and consumers. This episode covers everything from brand strategy to word of mouth. Here’s a small sample of what you will hear in this episode:

• How do you use brand as a business strategy to drive growth?
• What’s the best way to capture attention?
• How do you generate word of mouth?
• Why is it important to manage risk?
• How do you build trust?

And as always, if you’re looking for Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

• Classics: How to Use Brand as a Business Strategy to Drive Growth
  • [0:00] Welcome to Strategic Counsel by ForthRight Business
  • [0:31] Anne Candido, April Martini
  • [0:33] How do you use brand as a business strategy to drive growth?
  • [0:47] P&L (Profit & Loss Statement)
  • [2:19] You can capture attention without having to overpay for it
  • [3:33] SEM (Search Engine Marketing), SEO (Search Engine Optimization), AdWords (Google Ads)
  • [5:04] Southwest, Delta, American, Allegiant, JetBlue
  • [6:25] Morris-Jenkins
  • [13:12] Brand Positioning
  • [13:48] You can generate a powerful word-of-mouth engine (WOM)
  • [15:28] ForthRight People (FRP)
  • [23:05] You can better manage risk
  • [26:51] SKU (Stock Keeping Unit), Revenue
  • [27:30] P&G (Procter & Gamble), Tide
  • [36:50] Netflix
  • [38:10] You can build trust – which generates pull
  • [45:57] Cancel Culture
  • [47:34] Bud Light
  • Strategic Counsel Sportlight
  • [48:29] Noom
  • [48:41] Jenny Craig, WeightWatchers (WW)
  • [52:52] Recap: How do you use brand as a business strategy to drive growth?
  • [53:35] Make sure to follow Strategic Counsel on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
  • [53:42] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
  • [53:50] Sign up to view all the ForthRight worksheets & tips for FREE!
  • [54:02] Shop our Virtual Consultancy

What is Strategic Counsel?

Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.

Thanks for listening Strategic Counsel. Get in touch here to become more strategic.

Transcript