4 Elements of a Strong Workplace Culture

The importance of a strong workplace culture was only further highlighted with the advent of COVID and the subsequent work-from-home orders. And now, as the world opens back up and some people head back to work while others stay at home, it can be a challenge to figure out how to navigate and manage workplace […]

4 Guidelines for Creating a Strong Brand Character

Now, more than ever, it is critical to brand success to spend the time and focus building a strong brand character. Between the limited in-person interactions we continue to face, and the proliferation of online channels, it is imperative to speak authentically and personably across all touchpoints. This episode focuses on the needed approach for […]

When will it be “Normal” to have a Woman CEO?

A century after women were awarded the right to vote, they face another momentus evolution… the rise of the woman CEO. If you are active on LinkedIn at all, you have undoubtedly and regularly seen headlines across all business sectors and sizes that read something like “[Insert Business] Hires their First Female CEO”. Part of […]

4 Principles for Leveraging Partners to Create Content that Drives your Brand

A key way to drive credible reach and stretch your equity is by leveraging influencers and partners who already have a relationship with a consumer you want to tap into. From sports properties to events to philanthropic organizations to industry organizations, partners can help drive your business…if you approach branded content with the 4 principles […]

The Framework for Creating Digital Content People Want to Watch

The digital space is crowded, and it is hard to capture enough attention for your content to break-through the noise. As our guest Dan Gadd (on twitter and LinkedIn), Sr. Director of Digital Strategy at the Atlanta Falcons will attest: “It is a street-fight for attention!” What is needed first is a mindset shift that […]

4 Components of a Results-Driven Brief

In this episode we talk about how to write a brief that actually serves the teams working on the project as a meaningful foundation and continued point of reference, and that also leads to results at the end of the process. We have been on the receiving end of some pretty bad briefs in our […]

What are you selling? A Lesson in Prosperity from Brew Pubs

Here in Cincinnati, OH, brew pubs are becoming as ubiquitous as Starbucks. And just like Starbucks, rarely do you hear of one closing. Though some like MadTree Brewing Company and Rhinegeist Brewery have grown securing broad retail distribution, others like Fretboard Brewing Company and March First Brewing survive primarily based on their clientele and local […]

4 Tips for Utilizing Brand to Differentiate in a Crowded Space

In this episode, we discuss brand as a key means for differentiation in a crowded category. Brand is THE starting place for any company to build the right emotionally-led foundation to connect with consumers. And it is those emotional connections that when built authentically, drive consumers to choose you more often, indefinitely. Joining us for […]

Remaining Resilient – The Art of “Test-and-Learn”

Many are struggling to figure out how to make decisions about their business amidst an uncertain economy. In this episode, we discuss how you can stay resilient by adopting “Test-and-Learn” practices. This is the cycle of doing, learning, refining, repeating. It allows for fast-cycle iteration, saving money and time and it can be applied to […]

4 Steps for Translating your Brand into an Effective Marketing Strategy

It can be challenging making the transition from a strong brand foundation into a strong and successful marketing strategy and executed plan. But it is THE thing for translating your WHY into meaningful emotional connections with your customers and consumers. In this episode, we focus on the HOW of getting from a strong brand foundation […]