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4 Principles for Leveraging Partners to Create Content that Drives your Brand

Podcast + Worksheet | May 11, 2021

A key way to drive credible reach and stretch your equity is by leveraging influencers and partners who already have a relationship with a consumer you want to tap into. From sports properties to events to philanthropic organizations to industry organizations, partners can help drive your business…if you approach branded content with the 4 principles we discuss in this episode. Our guest, Samantha Baier (on twitter and LinkedIn), of Tepper Sports & Entertainment, is the Digital Partnerships Manager for the Carolina Panthers and Charlotte FC and an expert in executing these principles and shares her experience in executing content that worked well and not so well.

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