Quick Hits: 4 Ways to Create a Highly Functional Corporate/Agency Team
Coming from opposite sides of the proverbial marketing tracks, we share a common truth: the best marketing work comes from the most functional teams. Not the teams who like each other the most, which is a common misconception. In this quick hit, we share one of our ‘In the Trenches’ topics: what to do if […]
What Happens When Brand Truly Leads Business with Steve Robinson, Former CMO of Chick-Fil-A
If you’ve listened to us for any amount of time, you know how much we believe in building a strong brand and cultivating it from the ground up to carry your business to the heights you aim for. There are many reasons the big brands we know and have grown to love have become the success stories they are. In this episode we welcome Steve Robinson, former CMO of Chick-Fil-A, who shares his wisdom on how leading your business with brand can lead to success.
Quick Hits: What is Personal Branding?
You know we think personal brand is paramount to building your business in a big way. We break down the basics of personal brand and what exactly it means and why it is so important to begin working on yours if you haven’t already. Make sure you listen to the full episode here: https://forthright-people.com/podcast/what-is-personal-branding-and-why-do-i-need-to-work-on-mine/
The 4 Biggest PR Myths that Can Blow Your Marketing Campaign
Navigating the PR world can be a challenge especially when your results fall short of your expectations. The kind of PR we are referring to here is ‘earned media’, something that gets you coverage without having to pay for it. With so many channels out there from TV to social media influencers, we highlight 4 myths we have seen in our many years in the business. Don’t forget to listen to complimentary episodes as you align on your PR needs and goals: 4 Key Components of a Successful PR Campaign & The Essentials of a Successful PR Stunt.
Quick Hits: Creative, unlike art, needs to be objective (vs. subjective)
In this quick hit, you’ll hear from Steve Leder, Founder and Chief Creative Officer of Badge Design who joins us in discussing the important topic of creative strategy. We often talk about the importance of a brief because it gets everyone on the same page. In terms of design, it is imperative that the brief […]
How to Tell Compelling Stories that Get Attention with Mike DaRe, Managing Director of Smarts Agency
In this episode we welcome guest Mike DaRe, Managing Director of Smarts Agency, who like us, knows the difference between telling a story and telling a compelling story that gets attention, which is the story your audience longs to hear! We often talk about making an emotional connection with your audience across all of your marketing channels, and this topic is no different. Consumers can see straight through a story that is inauthentic and created for the sake of having an original origin, for example, versus a brand that is communicating from a place of knowing exactly who they are talking to and what they want to hear. Join us as we give you specific areas to focus on and real world examples to guide you in creating your compelling story!
Quick Hits: Lead Gen in this New World
The ways you have generated leads in the past are likely suffering or at the very least, have drastically changed due to the pandemic. Especially if you relied on big events, foot-traffic or live patronage. Yes, we are returning to life as we once knew it, but certain types of events and exposure have changed […]
How to Thrive as a Female in a Male Dominated Work Environment
While the world and workforce has changed vastly over the years, we still find that it is still dominated by males. This episode is not about feminism but meant to highlight the fact that there is still struggle for women to rise to the top where the seats are most often occupied by old, white men. We have built ourselves and other women up along our journey and want to share how you can do the same with some specific points that could go a long way in yours.
Quick Hits: Are you Working too Much in Your Business Versus on Your Business?
Over the past couple of years, you may have found yourself in the “doer” role more often than you’d like or should be. If you are working IN your business more than ON your business, then who is? If you have found yourself in the weeds and you need assistance to pull yourself out, this […]
How to Effectively Evaluate Candidates to Get the Right Fit
We have found ourselves in an environment where hiring can be challenging. Finding quality candidates can be even more difficult. Hiring is not an exact science by any means, but there are strategic steps you can take to set your company up for success. If you haven’t already listened to Ep 34: Strategies for Attracting and Retaining Quality Employees, make sure you go back and download for additional help in your hiring process.