What does personal branding have to do with Schitt’s Creek? The answer in one word: EVERYTHING.

Recently, I have been asked for a breakdown of some known personal brands so that people can more easily get their head around what theirs might be. After some thought, I decided that the perfect solution would be to do so through the lens of none other than the Schitt’s Creek cast. Yes, you read […]
Leveraging your Personal Brand to Create a Resume that will get Noticed

For the many super-talented Americans who are job-searching, this blog is for you. I know it is tough out there. I have talked to many people who have suffered a furlough or out-right release not because of performance but just out of sheer need for their company to shrink their workforce in order to survive. […]
Personal Branding and the Human Connection: The Self Care Edition

There is so much out there today about self-care, especially in the current climate and situation we all find ourselves in. Is it okay to fill in the blank: go to a spa, get a pedicure, get a facial, get your hair done….and the list goes on. What is the “right” thing to do today? […]
Taking a Step Back: What is a Personal Brand? (And why should I care?)

Over the course of the last couple of weeks and through various conversations and things I have been reading, I realized that it might be wise to take a step back on this whole personal brand conversation from the perspective of convincing people it is important to define what it actually is. And perhaps equally […]
Every person is a brand.

As so often happens to me when I take a moment to take a deep breath and reflect, I start to see the patterns in my life as less coincidental and more informative and insightful into what I am seeing and experiencing myself and also what is happening with my clients and the marketplace. And […]
Personal Branding and Founders: The Restaurant Edition

On my quest to continue convincing everyone that a personal brand is absolutely imperative, I thought this week I would talk about the impact of personal brands when it comes to company founders. And – weaving it in with a personal passion of mine and my husband’s – talk in terms of restaurant founders. In […]
Why now is not only the right time but THE time to rethink your brand.

That’s right. I am telling you that – in the midst of all of this uncertainty and illness and economic downturn – it is the exact right time to take a critical look at your brand. Why, you ask? (Or probably, your answer is something more like, are you INSANE??) But hear me out, okay? […]
The REAL Reason Your Team isn’t Living up to it’s Potential? A Relationship Break-Down.

You have likely said it yourself-maybe while watching your favorite sporting team play: “[Insert Team Name] have so much talent, they should dominate. Why can’t they put it all together and win?” Some will blame bad play calling, others will say it is because of poor refereeing. The discussions will run rampant with speculation: it […]
In the Office from 9-5: How Boredom and Monotony Affect Our Work.

Have you ever thought about the unnatural nature of an office environment? I have, and I have spent a lot of time thinking about it since leaving that very environment and what a difference NOT being there has made in my life. Ironically, I find myself in a place where I want to step back […]
Lacking Creativity in your Team? A Relationship Break-Down is likely the Culprit.

“Why do I keep getting the same safe ideas from my team?” “Why can’t I seem to generate the creative thinking I so desperately want”? In these days of highly competitive consumerism, these questions can keep leaders up at night. Many will gravitate towards a team immersion to inspire out-of-the-box thinking or a change in […]