These 5 Brand-Building Myths could be holding your Business back from Significant Growth
First, let’s address the question we hear A LOT from businesses big and small… “Why should I even care about ‘Brand-Building’?” Because Brand-Building in its most fundamental form is the strategy, i.e. the means and methods, for increasing your brand’s value. The objective is to stimulate short-term revenue generation, which translates into the bigger prize […]
Breaking the Working Mom Brules
I just finished the book “The Code of the Extraordinary Mind” by Vishen Lakhiani, Founder of Mindvalley. Within the book, Vishen introduces the concept of “Brules” or bulls**t rules. Though I am not a fan of made-up words, I can appreciate how telegraphically this one articulates the manner by which we tend to operate by […]
How Two Alpha-Females Came Together to Create a Thriving Business
When we share that we are co-founders of ForthRight People, we tend to get similar reactions from both males and females alike. This usually includes raised eyebrows, slight jaw drop and the word: “really?”. The reactions get dramatically more amplified if the person happens to know one of us well. What is implied here is […]
Vigilant Leadership in a Hybrid Work Environment
Are you having trouble as a leader figuring out how to manage a hybrid work environment? Is it hard enough to keep track of who is where and when, let alone manage across the variables that now exist? Are you unsure how to keep the playing field “fair” and make sure everyone feels appreciated and […]
Freelancer vs. Permalancer: Staying Just Enough Outside the Fold.
In a previous blog we focused on the outside perspective of a freelancer, and what it brings naturally to the conversation and the culture of an organization. This time, we take a look at the very tenuous balance of what happens when a freelancer becomes too involved in an organization, and ultimately gets into what […]
When will it be “Normal” to have a Woman CEO?
A century after women were awarded the right to vote, they face another momentus evolution… the rise of the woman CEO. If you are active on LinkedIn at all, you have undoubtedly and regularly seen headlines across all business sectors and sizes that read something like “[Insert Business] Hires their First Female CEO”. Part of […]
What are you selling? A Lesson in Prosperity from Brew Pubs
Here in Cincinnati, OH, brew pubs are becoming as ubiquitous as Starbucks. And just like Starbucks, rarely do you hear of one closing. Though some like MadTree Brewing Company and Rhinegeist Brewery have grown securing broad retail distribution, others like Fretboard Brewing Company and March First Brewing survive primarily based on their clientele and local […]
The REVISED Realities of Success
What is “success”? This is a question we spend a lot of time pondering. It shapes the decisions we make even as young children as our inquisition into our progress of growing-up is constantly being graded, evaluated, and judged. And as we grow older, the inquisition continues and the grading, evaluating and judging grows in […]
Vigilant Leadership During COVID
Recently, we launched a podcast episode on Vigilant Leadership, which is our term for the art of leading from afar. In short, we have found that leaders who give their teams some space and autonomy to do things their own way end up with higher performers and better results than those that micromanage. The Vigilant […]
A Guide to Remote Networking in this New World
When we typically think of networking, we imagine ourselves over a cup of coffee at a cute cafe or over a glass of wine after work, or even in our work cafeteria – face to face with another person, discussing careers or advice or just the meaning of life in general. And then COVID-19 came […]