Developing Sales Stories that Hook Buyers

Whether you are selling to consumers, customers, retailers, third-parties or clients, creating a compelling sales story is key to hook buyers. This can be difficult to do if you don’t understand the wants and needs of your buyers. We are going to give you that insight today through 4 different scenarios. And we know this […]

How to Get Good at Saying NO

Saying NO effectively and being okay with it is not an easy thing to do. But if you never learn to say no, you will eventually find yourself serving others at the sacrifice of serving yourself. And that is not a good place for you to be or the people on the receiving end of […]

Transforming your Employees into Brand Ambassadors w/Chris Wallace of InnerView Group

In this episode, Chris Wallace, Co-Founder and President at Innerview Group, joins us to discuss strategies for transforming your employees into Brand Ambassadors for your business. Your employees can be your most effective word-of-mouth marketers. But only if they have a clear and compelling story to tell. Taking the time to secure and internalize what […]

4 Ways to Appropriately Show Vulnerability in the Workplace

The role of vulnerability in the workplace is a tricky discussion for most of us. As soon as this word comes up people visibly tense and become uncomfortable and yet we know that vulnerability definitely has a role in the workplace since we are humans and not robots! Its role is directly tied to each […]

4 Techniques for Defining and Engaging your Target Consumer

Jennifer Knoeppel, Senior Director, Team, Driver & Industry Communications at NASCAR (@jennieannknoeppel on IG, Jennifer Knoeppel on LI, and @JenKnoeppel on Twitter) joins us in this episode to discuss defining and engaging your target consumer. We have talked a lot about the need to clearly define your consumer so you can develop a compelling brand […]

4 Strategies for Attracting and Retaining Quality Employees

This episode is for all of you who are struggling to attract and retain quality employees. From those who are competing in the “who can pay the most” game in filling in your hourly positions to those who are constantly trying to up their game to attract top candidates for salaried positions. It is crazy […]

4 Steps to Building a Company Mission that Leads to Business Success with guest Mark Patchett, Founder of Growth Shop

In this episode, we focus on the value that comes with setting the right company mission and living it at your core. And how when it is done right, it leads to financial success, which is the ultimate goal of any business. As a reminder, a mission is externally-focused and should therefore reflect both “why […]

4 Tenants of Tough Conversations

Tough conversations are just that – tough – and as a result human nature is to avoid them whenever possible. However, this approach does no service to the person that needs the feedback, your team, or the broader organization as a whole. In this episode we talk about how to successfully manage – and perhaps […]

4 Steps for Defining the Right Marketing KPI’s

Measuring the success of marketing efforts can be really challenging especially since they may not be directly linked to your business success metrics like sales and growth. Or if they are, it may be challenging to isolate the tactics in order to have certainty that it was indeed those specific efforts that delivered business sales […]

4 Principles of Successful B2B Marketing

We often get challenged that B2B marketing is just not the same as consumer marketing. Our argument is that IT IS the same as consumer marketing, although with some caveats. In this episode, we cover the 4 Principles of Successful B2B Marketing. We break down the barriers associated with the old assumption as well as […]