Word-of-mouth marketing (WOM) is the most coveted – yet elusive – marketing channel for many. It is generated by a consumer who loves your brand SO MUCH, they openly and frequently recommend you and talk about you to others. You can’t buy your way into these authentic testimonials – you must earn them. For this episode, we invited Sue Frech, Co-Founder & Former CEO of Vesta (acquired by TINT), a digital community platform company, to discuss ways to generate WOM marketing.