A key way to drive credible reach and stretch your equity is to leverage influencers and partners who already have a relationship with a consumer you want to tap into. In this Quick Hit, we bring you the first of four principles and welcome guest Samantha Baier, a sports marketing leader and Director of Integrated Marketing for Charlotte FC. She is an expert in executing these principles and shares her experience in executing content that worked well – and not so well. Make sure to catch the full episode here.