Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking the market trends influencing how we do business in 2023. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts: 4 Market Trends Influencing How We Do Business in 2023
So often, people shy away from digital marketing efforts. They’re scared they may do it wrong, or don’t understand it at all. But digital marketing can be used to your advantage! This comes down to embracing machine learning and automation, using automation to make the digital space more manageable, keeping brand at the forefront of digital marketing, and testing and learning frequently. We wanted you to learn from another expert who truly knows digital marketing inside and out, so we welcomed on Ben Lund. He’s the Founder of Rise Marketing Group, a performance advertising agency who tailors curated programs to drive growth. This episode covers everything from marketing automation to marketing your brand. Here’s a small sample of what you will hear in this episode:
- What market trends are influencing how we do business in 2023?
- Is hybrid work here to stay?
- What is the great resignation?
- Why are consumers and businesses reexamining spend?
- What direction is consumer shopping headed?
- How do you encourage work-life balance?
- What is the gig economy?
- How is MOO.com delighting consumers?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- 4 Market Trends Influencing How We Do Business in 2023
- [0:00] Welcome to Marketing Smarts
- [0:30] Anne Candido, April Martini
- [0:43] What market trends are influencing how we do business in 2023?
- [2:09] Hybrid work is here to stay
- [3:04] COVID-19
- [5:50] Work-Life Balance
- [6:35] Bob Iger
- [9:18] The great resignation is the gift that keeps on giving
- [11:07] Working From Home (WFH)
- [13:10] Gig Economy
- [15:30] Marketing Smarts is sponsored by ScottMautz.com. Scott Mautz is a popular keynote speaker and #1 bestselling author whose latest book and talk Leading from the Middle helps middle managers dramatically increase their influence up, down, and across their organization. Want your company’s middle managers and leaders equipped to foster a high-performing organization? Want them inspired to drive the change and transformation that’s a challenging necessity moving forward? Go to ScottMautz.com to check out Leading from the Middle and all of Scott’s keynotes, trainings, courses, and books
- [16:15] The looming recession is causing a reexamination of spend
- [18:24] Revenue, Profit
- [19:35] P&G (Procter & Gamble)
- [21:05] Anxiety
- [22:42] Consumer shopping continues to skew more digital than ever
- [23:38] eCommerce
- [24:22] Social Media
- [27:10] SEO (Search Engine Optimization)
- Marketing Smarts Moments
- [27:58] MOO.com
- [29:39] Retargeting
- [30:50] Recap: What market trends are influencing how we do business in 2023?
- [31:47] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [31:54] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [31:58] Sign up to view all the ForthRight worksheets & tips for FREE!
- [32:05] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.