Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking how to foster a creative culture in a hybrid work environment. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts: 4 Ways to Foster a Creative Culture in a Hybrid Work Environment
Do you need to have an in-person office to have a creative culture? We think not. In fact, we believe a hybrid work environment may just be the best way to stimulate creativity. Foster a creative culture in a hybrid work environment by creating channels and forums for ongoing creative downloads, soliciting creative insights and ideas, forming creativity pods, and realizing the creative process starts with management. Now, go create that culture that elicits creativity. This episode covers everything from hybrid work to creativity. Here’s a small sample of what you will hear in this episode:
- How do you foster a creative culture in a hybrid work environment?
- What did Bob Iger get wrong about returning employees to the office?
- How do you create channels and forums for ongoing creative downloads?
- What tools are available for creative collaboration?
- How do you solicit creative insights and ideas?
- What are creativity pods?
- Why should management be accountable for actioning the creative process?
- How does Kendra Scott create such an incredible brand and retail experience?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- 4 Ways to Foster a Creative Culture in a Hybrid Work Environment
- [0:00] Welcome to Marketing Smarts
- [0:30] Anne Candido, April Martini
- [0:34] How do you foster a creative culture in a hybrid work environment?
- [0:53] “Bob Iger tells Disney employees they must return to the office four days a week“
- [2:22] Create channels and forums for ongoing creative downloads
- [2:39] P&G (Procter & Gamble)
- [4:49] Slack
- [6:48] Zoom, Teams, Whiteboards
- [7:50] COVID-19
- [10:58] Sketch artist
- [11:51] Solicit creative insights and ideas
- [12:58] “The Necessity for Creative Strategy w/ Steve Leder, Founder, Chief Creative Officer, Badge Design“
- [13:23] Originals by Adam Grant
- [17:52] Marketing Smarts is sponsored by ScottMautz.com. Scott Mautz is a popular keynote speaker and #1 bestselling author whose latest book and talk Leading from the Middle helps middle managers dramatically increase their influence up, down, and across their organization. Want your company’s middle managers and leaders equipped to foster a high-performing organization? Want them inspired to drive the change and transformation that’s a challenging necessity moving forward? Go to ScottMautz.com to check out Leading from the Middle and all of Scott’s keynotes, trainings, courses, and books
- [18:35] Form creativity pods
- [19:34] Groupthink
- [19:46] Interbrand
- [22:19] Grad School
- [23:46] Saatchi & Saatchi
- [25:02] Brand Manager
- [27:03] Management needs to be accountable for actioning the creative process
- Marketing Smarts Moments
- [34:08] Kendra Scott
- [39:08] Recap: How do you foster a creative culture in a hybrid work environment?
- [39:54] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [40:01] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [40:08] Sign up to view all the ForthRight worksheets & tips for FREE!
- [40:17] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.