Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.
In this Classics episode, we outline the 4 Personal Brand Truths Every Leader Should Know. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review.
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Strategic Counsel: Classics: 4 Personal Brand Truths Every Leader Should Know
Our book on personal branding is launching in early 2026! Stay updated on the launch at ForthRight-Business.com & ForthRight-People.com
Most successes and failures in business can be tied back to a leader’s ability to be aware of and manage their personal brand. Characteristics like empathy, ingenuity, and thoughtfulness are critical to bond people. If you have these as a leader, you are probably doing better than most. Now more than ever, it is critical to be more intentional in your pursuits, which means inherently recognizing who you are at your core and understanding how this will impact your behaviors and actions, which will ultimately define your business. In this episode, we outline the 4 Personal Brand Truths Every Leader Should Know. We highlight a founder we appreciate for embodying these truths, Kevin Systrom of Instagram. Here’s a small sample of what you will hear in this episode:
- Decide which aspects of your brand influence your business
- Create a brand identity that ties to your personal brand
- Maintaining employees at an agency
- Institutionalize the parts of your brand that you want as your legacy
- Be clear and committed to your personal brand
And as always, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- Classics: 4 Personal Brand Truths Every Leader Should Know
- [0:00] Welcome to Strategic Counsel
- [1:01] The Power of Your Personal Brand book announcement
- [1:26] Why personal brand matters for leaders
- [3:25] Adjusting leadership behaviors in difficult times
- [5:17] Be clear and committed to your personal brand
- [8:32] Decide which aspects of your brand influence your business
- [10:49] Create a brand identity that ties to your personal brand
- [15:03] Institutionalize the parts of your brand that you want as your legacy
- In The Trenches
- [30:03] Maintaining employees at an agency
- [35:06] Making a name for yourself in law practice
- [39:08] Competing with a new restaurant
- [44:30] Company acquisitions and culture changes
- [50:30] Real World Example: Kevin Systrom of Instagram
- Make sure to follow Strategic Counsel on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
What is Strategic Counsel?
Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.
Thanks for listening Strategic Counsel. Get in touch here to become more strategic.