Our book on personal branding is launching in early 2026! Stay updated on the launch at ForthRight-Business.com & ForthRight-People.com
Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.
In this Classics episode, we’re talking 4 questions to refresh your personal brand. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review.
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Strategic Counsel by ForthRight Business: Classics: 4 Questions to Help you Refresh Your Personal Brand
Our book on personal branding is launching in early 2026! Stay updated on the launch at ForthRight-Business.com & ForthRight-People.com
New Year, New You! We all know the flood of trends, and usually tricks, to overhaul our lives that come with a new year. Resolutions tend to fail because people look for a quick fix and try unsustainable methods to make big changes in a short amount of time. The way to make sure your resolutions translate to true, lasting life impact is by addressing them in context of your Personal Brand. We discuss 4 questions for doing just that. Here’s a small sample of what you will hear in this episode:
- Practicing in person interaction skills
- April’s COVID appearance wake-up call
- Being open to how goals can manifest differently
- The importance of asking “why do I want this?”
- Why New Year’s resolutions fail without meaningful goals
And as always, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- Classics: 4 Questions to Help you Refresh Your Personal Brand
- [0:00] Welcome to Strategic Counsel by ForthRight Business
- [1:01] The Power of Your Personal Brand book announcement
- [1:30] Why New Year’s resolutions fail without meaningful goals
- [2:00] Four questions to refresh your personal brand for 2026
- [2:22] Question 1: What eludes you?
- [3:27] Anne’s story: wanting promotion for the wrong reasons
- [4:26] The importance of asking “why do I want this?”
- [6:13] April’s promotion story: realizing the title wasn’t the goal
- [7:36] Building your own business and finding what truly matters
- [9:05] Being open to how goals can manifest differently
- [10:00] Question 2: What are the consistent themes?
- [10:25] Recognizing behaviors that move you toward or away from goals
- [11:07] Success depends on how you make people feel
- [12:23] Themes when moving toward goals: respect, listening, problem-solving
- [13:15] Themes when moving away: selfishness, condescension, micromanaging
- [15:09] April’s example: managing website projects and staying present
- [17:22] Anne’s example: learning from displaced flattery
- [18:01] Does my physical appearance need a refresh?
- [18:20] Addressing body image and arbitrary weight loss goals
- [19:15] Learning to appreciate and dress for your body type
- [21:11] Anne’s journey with body acceptance and style
- [22:29] April’s COVID appearance wake-up call
- [24:22] The boathouse dinner moment of feeling beautiful again
- [25:17] Creating a schedule to maintain appearance during COVID
- [25:29] Have I Been Building Transactional or Emotional Relationships?
- In The Trenches
- [33:55] Struggling to answer “what’s been eluding me?”
- [34:23] Ask “why don’t I have it?” to get real answers
- [35:22] Anne’s journey with sugar addiction and finding alternatives
- [36:44] April’s body image journey and being kinder to herself
- [38:36] Using compliments from others to reframe self-perception
- [40:13] The shorts conversation in Arizona
- [25:37] Why you need others to achieve your goals
- [26:31] COVID caused reversion to transactional relationships
- [27:20] Creating casual engagement opportunities
- [28:17] Repracticing in-person interaction skills
- [29:13] April’s example: 30-minute check-ins with team members
- [31:09] How emotional relationships create investment
- [42:06] Setting milestones and celebrating victories
- [43:32] Not shaming yourself for missing milestones
- [44:28] Stop blaming others or circumstances
- [45:25] April’s all-or-nothing approach and learning grace
- [46:50] The 30-minutes-a-day workout compromise
- [48:43] Taking accountability vs. waiting for things to happen
- [49:33] There will always be people in your way
- [50:24] Managing a bad boss relationship
- [51:21] Playing the game vs. managing up
- [53:07] April’s difficult boss example
- [54:49] Learning what makes people tick
- [56:35] Making difficult people into allies
- [57:31] Developing the skill of relationship management
- [58:25] Anne’s focus: finding true sense of joy
- [59:51] Letting go of control and managing expectations
- [1:01:37] April’s reflection on a difficult year
- [1:03:25] Working on being in the moment
- [1:04:48] The all-or-nothing mindset challenge
- [1:06:38] Using anxiety counter-triggers
- [1:07:59] Simple tools for changing behaviors
- Strategic Counsel Spotlight
- [1:08:29] Communication is key in customer service
- [1:09:26] Anne’s Orkin exterminator experience
- [1:10:48] Reducing client mental load through proactive updates
- [1:12:09] Identifying consumer pain points and solving them
- [1:13:34] The value of progress updates and transparency
- Make sure to follow Strategic Counsel on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
What is Strategic Counsel?
Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.
Thanks for listening Strategic Counsel. Get in touch here to become more strategic.