Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.
In this Classics episode of Strategic Counsel by ForthRight Business, we’re talking how to translate you brand into a physical reality with Ron Novak. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Strategic Counsel: Classics: How to Translate Your Brand into a Physical Reality with Ron Novak, Drawing Dept
When we say “brand,” we mean more than your logo, colors, and fonts. We’re talking about the experience you’re creating and how it’s going to connect emotionally with your client, customer, or consumer. This feels super tangible when you’re talking about products, but what about when you walk into an office building, a restaurant/bar/club, a condo complex, a retail store, an entertainment venue, and beyond? We wanted you to learn from the best of the best in bringing brand to life in physical form, so we welcomed on Ron Novak. Ron is a Foundering Partner and Principal at Drawing Dept, a full-service architectural firm that pursues a diverse range of work. This episode covers everything from architecture to branding. Here’s a small sample of what you will hear in this episode:
- How do you translate your brand into a physical reality?
- What does branding mean in physical spaces?
- How do you address form vs. function?
- What’s a project Ron can walk us through?
- How important are brand standards?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- Classics: How to Translate Your Brand into a Physical Reality with Ron Novak, Drawing Dept
- [0:00] Welcome to Strategic Counsel
- [0:28] Anne Candido, April Martini
- [0:32] How do you translate your brand into a physical reality?
- [2:01] Learn more about Ron at DrawingDept.com and on LinkedIn
- [4:20] What does branding mean in physical spaces?
- [11:38] How do you address form vs. function?
- [18:04] dwell, HGTV (Home & Garden Television)
- [20:23] Kraft Singles
- [21:04] Dîner en Blanc
- [25:54] What’s a project Ron can walk us through?
- [27:23] The Maisonette
- [29:48] Food Network
- [33:51] Boca
- [38:25] Bakersfield
- [41:22] How important are brand standards?
- [42:25] McDonald’s
- [45:51] Instagram, Pinterest
- [50:29] Star Trek, Sphere, U2
- [51:40] Chrysler Building, Guggenheim Bilbao Museum
- [53:21] What skill from The Matrix would Ron love to have?
- [54:12] Learn more about Ron at DrawingDept.com and on LinkedIn
- [55:42] Make sure to follow Strategic Counsel on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [55:47] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [55:58] Sign up to view all the ForthRight worksheets & tips for FREE!
- [56:05] Shop our Virtual Consultancy
What is Strategic Counsel?
Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.
Thanks for listening Strategic Counsel. Get in touch here to become more strategic.