Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.
In this Classics episode, we’re talking about building effective teams. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review!
- Episode Summary & Player
- Show Notes
- Strategic Counsel Summary
- Transcript
Classics: Live Demo: Organizational Structure – How to Build Effective Teams within an Organization
In this look back at an early episode of Strategic Counsel, we do a Live Demo on organizational structure – where we replicate what we often do with clients. This scenario involves a marketing team within an organization who asked for our help finding the best organizational structure for their future. Hear the pros and cons of the existing team, where they can find help in terms of marketing strategy, how to decide what roles are most valuable to the team and what roles can be eliminated or outsourced, how to find team members with a willingness to learn, and “Third Wall” insights and takeaways throughout. Here’s a small sample of what you will hear in this episode:
- Practical tools for thinking through organizational structure
- When to outsource vs. when to grow internally?
- How to assess your current team structure?
- Team member profiles and how they complement each other
- When to invest in a marketing agency?
Check out the episode, show notes, and transcript below:
Show Notes
And as always, if you need help in building your Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.
- Classics: Live Demo: Organizational Structure – How to Build Effective Teams within an Organization
- [0:36] We’re testing and learning!
- [0:48] We’re doing a live Strategic Counsel exercise around organizational structure
- [2:26] Assignment: Assist a marketing team with finding the best organizational structure for the future
- [2:42] Evaluate whether those were the right team members in the right positions
- [3:09] Person 1 profile: Coordinator
- [3:38] Person 2 profile: Go-getter
- [4:22] Person 3 profile: Utility Player
- [4:49] The Leader: Servant Leader, but newer to the task
- [5:42] Initial assessment: not a lot of expertise at the moment
- [5:50] What do they hope to accomplish?
- [6:32] How to become a true marketing organization inside the company?
- [7:06] How are they currently getting their marketing strategy?
- [7:45] Let’s assume they’re able to hire someone externally
- [8:49] What is needed more, oversight or more people to do the work?
- [9:46] Regardless, they need more people
- [10:47] You probably won’t be able to staff everything internally
- [11:44] Grow the Utility Player
- [12:12] What to do about having so many asks and wearing all the hats?
- [13:35] Invest in high quality executables
- [14:30] What to do with the other 2 team members?
- [16:26] Build capability internally
- [17:22] Sometimes that people you have might not have the skill, but they have the aptitude.
- [18:19] Building the team based on what they have and what they’re asking for
- [18:49] What do we need in the organization if we have a role becoming available?
- [20:45] What does the leader need to effectively manage this organization?
- [22:07] Will the marketing agency provide the necessary guidance?
- [24:01] What did you think of that whole exercise?
- [25:50] Take 1 insight and put it into practice!
- [26:05] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [26:15] Make sure to follow Strategic Counsel by ForthRight Business on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
What is Strategic Counsel?
Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.
Thanks for listening Strategic Counsel. Get in touch here to become more strategic.