Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.
In this episode, we discuss 4 reasons now is the time to work on your personal brand. We also talk through challenges of doing so across all aspects of life in an authentic way while discussing real-world examples for context. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Strategic Counsel by ForthRight Business: Classics: What is Personal Branding and Why Do I Need to Work on Mine?
Our book on personal branding is launching in early 2026! Stay updated on the launch at ForthRight-Business.com & ForthRight-People.com
Personal branding in business has always been important, but is arguably more so now than ever as we live out our lives and attempt to stand out on screens. In this episode, we discuss 4 reasons now is the time to work on your personal brand. We also talk through challenges of doing so across all aspects of life in an authentic way while discussing real-world examples for context. And, we end with an example of former professional basketball star turned master personal brander, Shaquille O’Neal. Here’s a small sample of what you will hear in this episode:
- What is a personal brand and why does it matter?
- Why Shaquille O’Neal’s got a stellar personal brand
- Who should you ask for input and feedback on your personal brand?
- Four reasons to focus on personal brand today
- How your inherent natural tendencies shape your strategy
And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- Classics: What is Personal Branding and Why Do I Need to Work on Mine?
- [0:00] Welcome to Strategic Counsel by ForthRight Business
- [0:31] What is a personal brand and why does it matter?
- [1:24] Three fundamental questions to help you build your personal brand
- [2:41] The four key components to defining your personal brand
- [3:38] How your inherent natural tendencies shape your strategy
- [5:27] Characteristics, appearance, behaviors, and actions defined
- [8:09] Why now? Four reasons to focus on personal brand today
- [8:37] Reason #1: Working harder to express ourselves on screens
- [12:18] Reason #2: Physical separation from workplace and social environment
- [18:04] Reason #3: If you don’t define your brand, someone else will
- [22:40] Reason #4: Not achieving the success you desire
- [27:40] In The Trenches
- [28:33] Challenge #1: “I don’t feel like I can be my true self at work”
- [33:36] Challenge #2: How to continue working on your personal brand
- [38:13] Challenge #3: Who should I ask for input and feedback?
- [41:58] Marketing Smarts example: Shaquille O’Neal‘s personal brand aka Shaq
- Make sure to follow Strategic Counsel on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
What is Strategic Counsel?
Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.
Thanks for listening Strategic Counsel. Get in touch here to become more strategic.