Creative Series: Maeve Hagen, Taylor: Show Notes & Transcript

Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

In this episode, we continue our Creative Series with Maeve Hagen. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

• Episode Summary & Player
• Show Notes
• Marketing Smarts Summary
• Transcript

Marketing Smarts: Creative Series: Maeve Hagen, Taylor

In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 7th special guest is Maeve Hagen, Managing Partner at Taylor. They’re a purpose-led marketing communications agency that shapes possibilities for the world’s leading brands. Hear why communications is so key, how to approach emerging technologies, what many brands get wrong about purpose-driven marketing, how to adapt to change, and some of her favorite Super Bowl campaigns. This episode covers everything from communications to purpose. Here’s a small sample of what you will hear in this episode:

• How has communications changed over the years?
• Are Communications degrees still relevant?
• How do you maintain your company culture when working remotely?
• Has Maeve’s approach to marketing changed over the years?
• How do you decide what solutions to go with?
• What is a jump ball scenario?
• How do you do a purpose-driven campaign?
• Quick-Fire: What would Maeve’s walk-up song be?

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

• Creative Series: Maeve Hagen, Taylor
  • [0:43] Welcome to Marketing Smarts
  • [0:47] Anne Candido, April Martini
  • [1:14] Connect with Maeve at TaylorStrategy.com and on LinkedIn
  • [3:24] What is her background?
  • [4:42] How has communications changed over the years?
  • [6:23] Pandemic
  • [9:23] PR (Public Relations)
  • [9:53] Are Communications degrees still relevant?
  • [14:02] How do you maintain your company culture when working remotely?
  • [15:26] Super Bowl
  • [17:35] Hybrid Work
  • [19:05] Share of Voice (SOV)
  • [19:31] AI (Artificial Intelligence)
  • [21:31] Purpose-Driven Branding
  • [22:53] Layoffs
  • [23:04] Sports Illustrated (SI)
  • [25:18] Social Media
  • [27:10] Zoom
  • [27:49] We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com
  • [29:00] ChatGPT
  • [31:00] Fiverr
  • [31:32] How do you decide what solutions to go with?
  • [41:28] Paid Social
  • [42:12] Has Maeve’s approach to marketing changed over the years?
  • [43:32] Gen Z (Generation Z)
  • [47:15] What is a jump ball scenario?
  • [50:05] How do you do a purpose-driven campaign?
  • [50:54] TOMS
  • Quick-Fire Questions
  • [55:55] What would Maeve’s walk-up song be?
  • [56:53] What would she be doing if she wasn’t in marketing?
  • [57:45] What’s her favorite Super Bowl campaign?
  • [59:10] Who’s her favorite client of all time?
  • [59:35] Connect with Maeve at TaylorStrategy.com and on LinkedIn
  • [1:00:35] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
  • [1:00:40] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
  • [1:00:44] Sign up to view all the ForthRight worksheets & tips for FREE!
  • [1:00:54] Shop our Virtual Consultancy

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript