Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking how nonprofits can capture attention with brand. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts: Nonprofit Edition: How to Capture Attention with Brand
Nonprofits, listen up: brand can be your secret weapon. When you’re so passionate about what you’re doing, it can be easy to forget your nonprofit is still a business. So, how do you capture attention with brand? It comes down to inspiring people to care, cultivating culture, establishing a clear hierarchy to establish partnerships, and creating consistency in communication. It’s your time to create a compelling presence with your nonprofit brand. This episode covers everything from nonprofits to culture. Here’s a small sample of what you will hear in this episode:
- How do nonprofits capture attention with brand?
- Why does brand inspire people to care?
- How does brand cultivate culture?
- Does brand help establish partnerships?
- How does brand support communication?
- Why should you consider case studies?
- How do you find your value proposition?
- Why are there more and more ads on streaming services?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- Nonprofit Edition: How to Capture Attention with Brand
- [0:00] Welcome to Marketing Smarts
- [0:31] Anne Candido, April Martini
- [0:35] How do nonprofits capture attention with brand?
- [2:53] Brand inspires people to care
- [9:28] Case Studies
- [9:43] Brand cultivates culture
- [14:19] Starbucks
- [15:18] Got your 6
- [19:41] We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com
- [20:15] Brand establishes a clear hierarchy by which to establish partnerships
- [25:08] Value Proposition (Value Prop)
- [27:02] Brand creates consistency in communication that lifts the business
- [27:48] Fundraising
- [33:55] RFP (Request For Proposal)
- Marketing Smarts Moments
- [35:22] Streaming Services, Netflix
- [38:12] Be Useful: Seven Tools for Life by Arnold Schwarzenegger, Blockbuster
- [39:19] Amazon Prime Video, Disney+
- [41:35] Recap: How do nonprofits capture attention with brand?
- [42:24] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [42:30] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [42:35] Sign up to view all the ForthRight worksheets & tips for FREE!
- [42:40] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.