Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking the future of branding with Mitch Duckler. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts: Perspective from Top CMOs on the Future of Branding with Mitch Duckler, FullSurge and The Future-Ready Brand
It can be difficult to keep up with the marketing and branding landscape – it’s always changing. Wouldn’t it be helpful to hear from top CMOs (Chief Marketing Officers) on the matter? That’s what our guest, Mitch Duckler, did in his new book, The Future-Ready Brand. Mitch is the Founder and Managing Director of FullSurge, a brand and marketing strategy consulting firm that helps clients accelerate business growth. You’ll hear his key insights from the book, how to find an authentic positioning for your brand, how to get personalization right, what to think about AI (Artificial Intelligence) and other new technologies, and the tried-and-true approaches across the marketing and branding landscape. This episode covers everything from branding to strategy. Here’s a small sample of what you will hear in this episode:
- What motivated Mitch to write The Future-Ready Brand?
- How are CMOs approaching personalization these days?
- What are some of the most memorable takeaways from the book?
- How do you keep the brand experience strong?
- What is the biggest shift we’re seeing in business today?
- How are businesses approaching KPIs?
- What’s Mitch’s favorite band or music genre?
- How are CMOs approaching promotions?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- Perspective from Top CMOs on the Future of Branding with Mitch Duckler, FullSurge and The Future-Ready Brand
- [0:00] Welcome to Marketing Smarts
- [0:22] Anne Candido, April Martini
- [1:23] Connect with Mitch on LinkedIn, at FullSurge.com, and check out his new book The Future-Ready Brand
- [1:41] What is his background?
- [2:20] What motivated Mitch to write The Future-Ready Brand?
- [3:08] CMO (Chief Marketing Officer)
- [4:38] What are some of the most memorable takeaways from the book?
- [5:24] What is the biggest shift we’re seeing in business today?
- [7:45] What does it mean to be purpose-driven or purpose-led?
- [11:32] Accenture
- [12:15] Brand Positioning
- [14:35] What other topics does Mitch cover in the book?
- [18:32] How are CMOs approaching personalization these days?
- [20:58] AI (Artificial Intelligence)
- [24:38] How do you keep the brand experience strong?
- [26:18] Brand Management
- [26:55] We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com
- [27:30] Minority Report, Tom Cruise
- [29:35] How are businesses approaching KPIs (Key Performance Indicators)?
- [32:02] How are CMOs approaching their marketing campaigns?
- [34:35] How are they approaching promotions?
- [39:32] What’s next for branding?
- [43:02] COVID-19
- Quick-Fire Questions
- [49:54] What other books and podcasts is Mitch consuming?
- [51:04] What’s one thing he wants to focus on this summer?
- [52:02] What’s his favorite band or music genre?
- [54:30] Connect with Mitch on LinkedIn, at FullSurge.com, and check out his new book The Future-Ready Brand
- [55:10] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [55:15] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [55:25] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
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