Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
This is Episode #144 and we’re talking speaking (you heard that right). Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts Episode #144: 4 Tips for Being a Compelling Speaker
Ever wanted to speak? Get better at speaking? Speak on bigger stages? This is the episode for you. Speaking can be a very rewarding experience and help advance your career, no matter the size of the stage. Being a compelling speaker takes lots of practice, showing up with presence, engaging actively with the audience, and not leaving the conversation on the “stage.” But what do you do if you’re an extreme introvert, are stuck speaking in small settings, or get so nervous you forget what you’re talking about? We have you covered, as speaking has become a bigger and bigger role for us and is something we love to help clients with. This episode covers everything from speaking to your team to speaking to huuuuuge audiences. Here’s a small sample of what you will hear in this episode:
- How do you become a compelling speaker?
- What do you do if you’re an extreme introvert?
- How do you speak in front of bigger audiences?
- What if you start forgetting what you were going to say?
- Who is Jim Kwik?
- What is voice modulation?
- How much content can you create from one speech?
- What’s the best way to calm yourself down on stage?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- 4 Tips for Being a Compelling Speaker
- [0:00] Welcome to Marketing Smarts
- [0:30] Anne Candido, April Martini
- [0:32] Learn more at ForthRight-People.com
- [0:42] How do you become a compelling speaker?
- [1:35] Prepare, practice, and polish
- [5:56] Voice Modulation
- [6:28] Show up with presence
- [6:47] Personal Brand
- [9:54] Social Media
- [12:37] Anxiety
- [14:42] Engage actively with the audience
- [15:00] Public Speaking
- [20:14] Don’t leave the conversation on the “stage”
- [20:31] Content
- [21:17] Podcast Episodes
- [23:08] Lead Gen (Lead Generation)
- [27:02] Recap: How do you become a compelling speaker?
- [27:45] Marketing Smarts is sponsored by ScottMautz.com. Scott Mautz is a popular keynote speaker and #1 bestselling author whose latest book and talk Leading from the Middle helps middle managers dramatically increase their influence up, down, and across their organization. Want your company’s middle managers and leaders equipped to foster a high-performing organization? Want them inspired to drive the change and transformation that’s a challenging necessity moving forward? Go to ScottMautz.com to check out Leading from the Middle and all of Scott’s keynotes, trainings, courses, and books
- In-the-Trenches
- [28:39] I hear what you are saying, but I am an extreme introvert and I have a really hard time getting in front of people
- [32:49] I want to get better at bigger audiences. I feel pretty comfortable in front of my coworkers in small settings but I can’t get beyond that
- [36:25] Clients, P&G (Procter & Gamble)
- [38:34] Podcast
- [41:33] I get so nervous I am going to forget what I am supposed to be talking about. How do you guys manage this?
- [42:03] Jim Kwik
- Marketing Smarts Moments
- [47:29] The Remington Room
- [50:49] Customer Service
- [52:29] Recap: How do you become a compelling speaker?
- [53:04] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [53:07] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [53:10] Sign up to view all the ForthRight worksheets & tips for FREE!
- [53:12] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.