Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
This is Episode #136 and we’re talking modern agency expectations. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts Episode #136: 4 Ways Companies Should Expect Modern Agencies to Behave
Agencies can be a huge help to your business in a wide variety of ways. Like many aspects of the marketing world, the role of agencies has changed drastically over time. You can expect modern agencies to seek to understand the make-up and capability of your team, train you to build your capability, provide a tiered way of approaching the work, and collaborate heavily. You’ll also need to know how to handle some tricky situations with agencies – what do you do if you’re stuck in the “old way” of operating with your agency? What about if you don’t have any “true marketers” on your team? How do you even vet agencies in the first place? We have all the answers for you, as we know this topic inside and out. This episode covers everything from collaboration to brainstorming. Here’s a small sample of what you will hear in this episode:
- How should brands expect modern agencies to behave?
- Can you fix it if you’re operating in the “old way” with your agency?
- Are there specific criteria you can use to vet an agency in order to tell if they are a modern agency?
- Can this approach still work if you don’t have any “true marketers” on your team?
- How do you develop your marketing budget with agencies in mind?
- What should your KPIs look like?
- How important is collaboration with your agencies?
- Why do agencies care about the make-up of your team?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- 4 Ways Companies Should Expect Modern Agencies to Behave
- [0:00] Welcome to Marketing Smarts
- [0:30] Anne Candido, April Martini
- [0:33] Learn more at ForthRight-People.com
- [0:38] How should brands expect modern agencies to behave?
- [1:40] Client-Side
- [2:09] They seek to understand the make-up and capability of your team
- [4:54] Clients
- [9:18] They train you to build your capability
- [14:00] They provide a tiered way of approaching the work
- [17:26] Marketing Budget, KPIs (Key Performance Indicators), Podcast Episodes
- [17:42] P&G (Procter & Gamble)
- [20:36] They believe the best work comes from collaboration
- [29:20] Recap: How should brands expect modern agencies to behave?
- [30:03] Marketing Smarts is sponsored by ScottMautz.com. Scott Mautz is a popular keynote speaker and #1 bestselling author whose latest book and talk Leading from the Middle helps middle managers dramatically increase their influence up, down, and across their organization. Want your company’s middle managers and leaders equipped to foster a high-performing organization? Want them inspired to drive the change and transformation that’s a challenging necessity moving forward? Go to ScottMautz.com to check out Leading from the Middle and all of Scott’s keynotes, trainings, courses, and books
- In-the-Trenches
- [30:56] We are in the “old way” of operating with our agency. Can we fix this, or do we need to move on?
- [37:35] We don’t have any “true marketers” on our team. Can this approach still work?
- [43:41] Are there specific criteria I can use to vet an agency in order to tell if they are a modern agency?
- [46:22] Influencer
- [52:22] ForthRight People
- Marketing Smarts Moments
- [53:16] Busken Bakery
- [54:09] Cincinnati Bengals
- [58:20] Recap: How should brands expect modern agencies to behave?
- [59:02] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [59:07] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [59:11] Sign up to view all the ForthRight worksheets & tips for FREE!
- [59:22] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.