Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
This is Episode #130 and we’re talking leading in a hybrid work environment. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts Episode #130: 4 Ways to Effectively Lead in a Hybrid Work Environment
The work world has changed A LOT in recent years – and of course we have a lot to say about it. One of the biggest aspects that’s changed is work environments. While it used to be expected to come into the office every day during the work week, the use of hybrid work environments is becoming more and more common. So, how do you lead your team in a hybrid work environment? In this episode, you’ll learn how to set clear expectations, when to schedule key team meetings, how to maintain consistent behavior, and make sure people don’t get too lax working from home. You’ll also hear how often you should be in the office, what to do when someone’s failing to get their work done at home, and the best way to handle losing talent over your mandated work environment. This episode covers everything from the changing office world to working from home. Here’s a small sample of what you will hear in this episode:
- How do you effectively lead in a hybrid work environment?
- Should you mandate that certain days be in the office? And as a leader, should you be in the office all the time?
- What do you do if someone is failing to get their work done while working from home?
- How do you best communicate with your team?
- What if you lose talent as a result of mandating that people are back in office some of the time?
- Why do you need to set clear expectations with your team?
- What’s the point of maintaining consistent behavior in the office and at home?
- How do you get tips as a tour guide?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- 4 Ways to Effectively Lead in a Hybrid Work Environment
- [0:00] Welcome to Marketing Smarts
- [0:30] Anne Candido, April Martini
- [0:33] Learn more at ForthRight-People.com
- [0:34] How do you effectively lead in a hybrid work environment?
- [2:01] Set clear expectations on process, deliverables, and consequences – and then let go
- [2:27] Leadership Episodes
- [4:22] Bottom Line
- [5:48] Instant Messenger, Teams
- [7:32] Clients
- [8:31] Agency
- [10:23] COVID-19
- [11:59] Hold key team communications and meetings for days everyone is in the office
- [12:39] Body Language
- [13:01] CEO (Chief Executive Officer)
- [13:21] Personal Brand
- [16:49] Zoom
- [17:52] Maintain consistent behavior whether in the office or at home
- [19:50] Slack
- [22:17] Monday Night Football (MNF)
- [27:17] Make sure people don’t get too lax in their working-from-home environment
- [29:38] Virtual Backgrounds
- [31:36] Working-From-Home (WFH)
- [32:12] Anxiety
- [34:09] Recap: How do you effectively lead in a hybrid work environment?
- [35:14] Marketing Smarts is sponsored by ScottMautz.com. Scott Mautz is a popular keynote speaker and #1 bestselling author whose latest book and talk Leading from the Middle helps middle managers dramatically increase their influence up, down, and across their organization. Want your company’s middle managers and leaders equipped to foster a high-performing organization? Want them inspired to drive the change and transformation that’s a challenging necessity moving forward? Go to ScottMautz.com to check out Leading from the Middle and all of Scott’s keynotes, trainings, courses, and books
- In-the-Trenches
- [36:08] Should I mandate that certain days be in the office? And as a leader, should I be in the office all the time?
- [36:32] Company Culture
- [36:51] Brainstorming
- [40:12] What do I do if someone is failing to get their work done while working from home?
- [43:48] What if we lose talent as a result of mandating that people are back in office some of the time?
- Marketing Smarts Moments
- [46:54] New Orleans Premier Haunted Ghost, VooDoo, Vampire and Mystery Tour
- [51:04] Recap: How do you effectively lead in a hybrid work environment?
- [52:03] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [52:07] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [52:17] Sign up to view all the ForthRight worksheets & tips for FREE!
- [52:23] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.