Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
This is Episode #126 and we’re talking leaving a legacy in your career at any level. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts Episode #126: 4 Ways to Leave a Legacy in Your Career
How do you want to be remembered in your career? Let’s assume it’s a positive legacy you want to leave – there are a TON of ways to leave your mark. Many of these you can start doing right now, no matter your role or level of experience. In this episode, you’ll learn how to take the time to mentor, set the new standard, create culture, and intentionally plan your succession. You’ll also find the truth behind your legacy at your previous place of employment, how to work on your legacy despite the expectation of your day-to-day work, and the best way to build your legacy over time. This episode covers everything from mentoring to company culture. Here’s a small sample of what you will hear in this episode:
- How do you leave a legacy in your career?
- Why should you take the time to mentor?
- How do you know if you’ve left a legacy at your previous places of employment?
- What’s involved with setting the new standard?
- How can you leave a legacy when you’re expected to just do your job?
- What makes a great company culture?
- How do you continue to build on your legacy over time when you have the day-to-day of your job and just life in general?
- What does Pure Barre have to do with Harley-Davidson?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- 4 Ways to Leave a Legacy in Your Career
- [0:00] Welcome to Marketing Smarts
- [0:30] Anne Candido, April Martini
- [0:33] Learn more at ForthRight-People.com
- [0:34] How do you leave a legacy in your career?
- [2:01] Take the time to teach, coach, and mentor
- [2:36] Guy Raz, Wisdom From The Top, Melinda Gates
- [3:22] IBM, Microsoft
- [7:33] Set the new standard
- [8:33] P&G (Procter & Gamble), Product Research, R&D (Research & Development)
- [12:18] Clients
- [13:05] Create culture
- [13:50] CEO (Chief Executive Officer)
- [15:38] Chick-fil-A, S. Truett Cathy, “What Happens When Brand Truly Leads Business with Steve Robinson, Former CMO of Chick-Fil-A”
- [17:14] Personal Brand
- [17:52] Intentionally plan your succession
- [20:15] HR (Human Resources)
- [22:34] The Captain, Derek Jeter, Shaq (Shaquille O’Neal
- [24:54] Recap: How do you leave a legacy in your career?
- [25:33] Marketing Smarts is sponsored by ScottMautz.com. Scott Mautz is a popular keynote speaker and #1 bestselling author whose latest book and talk Leading from the Middle helps middle managers dramatically increase their influence up, down, and across their organization. Want your company’s middle managers and leaders equipped to foster a high-performing organization? Want them inspired to drive the change and transformation that’s a challenging necessity moving forward? Go to ScottMautz.com to check out Leading from the Middle and all of Scott’s keynotes, trainings, courses, and books
- In-the-Trenches
- [26:24] How do you feel you have left a legacy at your previous places of employment and how are you doing so now?
- [27:10] PR (Public Relations), Advertising
- [27:51] Consumers
- [32:25] Freelancers
- [33:43] ForthRight Women
- [34:15] You mentioned you can leave a legacy at any level. But I feel like all people expect me to do is my job. How can I leave a legacy?
- [38:14] Agency
- [40:52] How do you continue to build on your legacy over time when you have the day-to-day of your job and just life in general?
- Marketing Smarts Moments
- [43:32] Pure Barre, Harley-Davidson
- [46:46] Recap: How do you leave a legacy in your career?
- [47:25] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [47:34] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [47:37] Sign up to view all the ForthRight worksheets & tips for FREE!
- [47:45] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
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